Rigorous. Relevant. Uniquely practical.
Delivered at the speed of business today.
And designed to drive powerful insights that you can apply immediately to become a better leader and accelerate your career.
Leadership is different from management. Managers get predictable things done predictably. Leaders inspire action and adaptability in an unpredictable world. This course delves into the concepts, tools, and skills leaders need today. It combines theory and practice to examine such topics as strengthening emotional intelligence, motivating people to achieve strong results, managing conflict, leading change, aligning teams, and eliciting support from colleagues and bosses. Additionally, the course lays out Jack Welch's time-tested techniques for high performance, and addresses head-on the challenges facing every leader.
To win in business, you need two qualities: candor and integrity. These qualities are tested in how you communicate and operate in the workplace. In this course, you will learn how to inform, inspire, persuade, and engage people in person and in writing with candor. Through real-world examples, you will also understand how to discern the bright line between ethical and unethical conduct, and to act with integrity. Combine the two, and you have a formula for lasting success.
Marketing is the process of turning wants and needs into decisions and actions. It involves a range of activities designed to convey a persuasive message to a target audience. The course covers marketing plans, qualitative and quantitative research, consumer psychology, product positioning and strategy, pricing, packaging, brand equity, advertising, the marketing mix, customer value, and business-to-business and global marketing. Through it all, you will learn what makes customers buy what you're selling.
Early on in your career, professional success depends on your innate talents, how you develop those talents, and your initial career decisions. But once you become a manager, your ability to select, develop, promote, and manage the right people becomes the most important determinant of success. In this course, you'll explore two general areas of people management: hiring and positioning the right players for your organizational needs and managing people once the players are in place. Specific topics include sourcing and integrating new talent, managing your strategic talent inventory, working with HR and organized labor, conducting performance evaluations, and implementing reward systems that produce results.
Financial accounting is the “language of business”. Leaders must develop fluency in financial concepts, principles and tools in order to understand and drive effective organizational decisions. In this course, you will learn to read, understand, and analyze financial data as well as apply managerial accounting concepts such as costing, variance analysis, forecasting, and capital budgeting. Maximize the impact of your financial decisions by learning to speak with numbers.
At its simplest, managerial economics is about making decisions at the individual, firm, economy, and market levels in the face of constraints, be they scarce resources, pricing pressures, or global competition. In this course, you'll explore powerful concepts like supply and demand, profit optimization, price sensitivity, demand estimation, productivity, cost analysis, market structures, marginal analysis, the government's role in markets, forms of competition, risk analysis, and pricing practices. In the end, you'll be able to analyze and master competitive forces at both a quantitative and practical level.
Whether you're running a restaurant or a bank, business comes down to the efficient delivery of high-quality goods and services to the customer. To get things done, you need a laser-like focus on operations. This course explores quality design and management, the supply chain, project management, scheduling and capacity decisions, Six Sigma and lean manufacturing techniques, organizational design, and talent management. The customer lies at the center of each of these operational activities.
We continue our exploration of corporate finance with a focus on the advanced financial management skills required to evaluate assets and manage risk in a global market. You'll learn such analytical approaches as capital budgeting and the weighted average cost of capital, and then apply them to resource decisions involving domestic and international projects. You'll also gain a deeper understanding about the movements of exchange rates, interest rates, and other factors that influence capital markets.
From the rapid advance of technology to the steady march of globalization, powerful forces of change are shaping today's business landscape. As leaders grapple with these forces, they also face enormous resistance to change. In this course, you'll learn a powerful framework for understanding change from management expert John Kotter. You'll also hear real stories and concrete strategies from the trenches at major organizations like GE including Work-Out, Rapid Results, and Six Sigma and learn when to use each tool. Ultimately, you will understand the importance of a leader's ability to drive change through persuasive communication, simplifying structures, performance management, and cultural alignment.
Strategy is nothing more than a customized playbook to help your business beat the competition. In this course you will learn the core concepts, as well as Jack Welch's simple yet effective approach to setting and implementing an organization's strategy. You'll analyze the sources of growth and competitive advantage and how to capitalize on them; learn the stages in the strategic planning process and how they combine to form strategic options; see how to play the game of strategy; know when to use mergers and acquisitions strategically; and finally, understand how to put plans into action.
Anyone can display an entrepreneurial streak, but not everyone can be an entrepreneur. In this course, you'll learn what makes an entrepreneur tick, and then walk through the stages of planning, financing, and launching a new business. The course covers business plan development, market analysis, competitive positioning, business models, funding sources, company formation, intellectual property, sales, marketing, and hiring. The insights gained will give you a powerful leg up in launching new businesses and new ventures within existing businesses.
This course will provide you with an overview of the powerful quantitative strategies and techniques used to analyze business data in any organization and improve decision outcomes across all business functions. You'll have the opportunity to manage a business analytics project from planning to implementation and come away with a strong analytical core competency that you can apply in your work.
This flagship course ties together everything students have learned in the Jack Welch MBA program. You'll see how key management concepts integrate with Jack Welch's principles and practices around organizational effectiveness. Working in virtual teams, you'll also have the opportunity to participate in an interactive management simulation that brings concepts to life in real-world situations and allows you to practice leading a company.
"My colleagues at Wharton and MIT ask to see my assignments because we are covering many of the same case studies and readings. I expect to be able to compete on equal terms with the graduates of any top school when I finish the JWMI program."Steven Scott, GSFC Chief Engineer, NASA Goddard Space Flight Center