Sharon M. Leite currently serves as the Chief Executive Officer and Board Director of Ideal Image, a leading medspa that offers a wide range of cosmetic treatments. In this role, Ms. Leite is responsible for driving growth and profitability for the company while providing the highest level of customer service to patients.

As a seasoned veteran of consumer-focused businesses, Ms. Leite brings over 25 years of experience in strategy development, brand building, product innovation, digital engagement, and assembling world class teams that deliver results. In her new role as CEO of Ideal Image, Ms. Leite will drive brand strategy, accelerate the development of talent, create a best-in-class organizational culture, manage the Company’s resources and operations and partner with the Company’s board of directors.

Most recently, Ms. Leite was the CEO of The Vitamin Shoppe, and led the Company’s renewed growth strategy that brought industry-leading innovation, quality, and expertise to the health and wellness category. During her tenure, she launched a technology-driven format, opened distribution to new sales channels, increased development and innovation of their private brand portfolio, introduced personalization initiatives, pioneered an expansive CBD hemp extract merchandising program, and expanded the business into Asia. 

Previously, Ms. Leite was the President of Godiva Chocolatier in North America, leading a turnaround that returned the North American business to profitability. Ms. Leite also served as the President of Sally Beauty, U.S. and Canada, an international specialty retailer and distributor of professional beauty products. Earlier in her career, Ms. Leite held leadership positions with increasing responsibilities at Pier 1 Imports, Bath & Body Works, Gap Inc., and The Walt Disney Company.

Ms. Leite currently serves on the Boards of The National Retail Federation, The Lovesac Company, Women in Retail Leadership, Performing Arts Fort Worth, and the Neeley Business School at Texas Christian University. She will also join the Ideal Image Board of Directors.