Sharon M. Leite currently serves as the Chief Executive Officer of The Vitamin Shoppe®. In this role, she leads a renewed growth strategy that is bringing industry-leading innovation, quality, and expertise to the health and wellness category.
Ms. Leite joined The Vitamin Shoppe in August 2018 and since that time has launched a new technology-driven retail format, opened distribution to new sales channels, increased development and penetration of private brands, introduced personalization initiatives, pioneered an expansive CBD hemp extract merchandising program, and expanded the business into Asia. She has also re-energized an updated Healthy Awards® loyalty program, inked integrated partnerships with industry leaders such as WW (formerly Weight Watchers), and most recently, launched an innovative, omnichannel franchising model, with the brand’s first-ever franchise location opened in 2022.
The Vitamin Shoppe, a subsidiary of Franchise Group Inc., is an omni-channel specialty retailer and wellness lifestyle Company with more than 700 directly operated stores, under The Vitamin Shoppe and Super Supplements™ banners, and an e-commerce business. Based in Secaucus, New Jersey, the Company offers a comprehensive assortment of nutritional solutions, including vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty products.
Ms. Leite joined The Vitamin Shoppe from Godiva Chocolatier, where she was President of North America from October 2017, leading a turnaround that returned the North American business to profitability. Previously, Ms. Leite was the President of Sally Beauty, US and Canada, an international specialty retailer and distributor of professional beauty products. Ms. Leite also spent close to a decade at Pier 1 Imports in increasingly senior roles, leaving as Executive Vice President of Sales, Customer Experience, and Real Estate.
Earlier in her career, Ms. Leite held leadership positions with increasing responsibilities at Bath & Body Works (L Brands), Gap Inc., The Walt Disney Company, and Express.
Ms. Leite currently serves on the Boards of The National Retail Federation, The Lovesac Company, Tandy Leather Factory Inc., Women in Retail Leadership, Performing Arts Fort Worth, and the Neeley Business School at Texas Christian University. She is also a member of the Senior Advisory Council of AEA Investors.