Forbes Unveils Special Centennial Magazine Issue

Forbes Unveils Special Centennial Magazine Issue

Featuring World’s 100 Greatest Living Business Minds And Their Words Of Wisdom For The Next 100 Years

NEW YORK (September 19, 2017) –  In celebration of Forbes’ 100th anniversary, Forbes magazine unveiled today its special centennial issue, which highlights essays, lessons and ideas for the next 100 years from the world’s 100 Greatest Living Business Minds (p. 115).  The special issue cover is the first-ever artificial intelligence (A.I.) magazine cover that allows readers to interact with the cover subject, Warren Buffett.  Buffett is featured holding the only remaining whole copy of the first issue of Forbes magazine from 1917.

In developing the list of the world’s 100 Greatest Living Business MindsForbes sought people who have either created something with a lasting impact on the world or innovated in a way that transcends their given field. The list speaks to a century of entrepreneurial capitalism compiling the doers who have created, disrupted and innovated on a collectively historic scale.  All honorees were required to actively participate in the project – all essays are original, capturing wisdom from the list-makers themselves.

“Shepherding a brand like Forbes that’s iconic for entrepreneurial capitalism, we thought it important to both salute the last century and look towards the next one,” said Forbes magazine editor Randall Lane. “In assembling what we believe to be the greatest-ever collection of business essayists and portraits, featuring the 100 greatest living business minds and their lessons for the next 100 years, we think this issue would make our founder B.C. Forbes proud.”

Honorees featured on the world’s 100 Greatest Living Business Minds list include: Giorgio Armani, Jeff Bezos, Michael Bloomberg, Bono, Richard Branson, Warren Buffett, Sean “Diddy” Combs, Jack Dorsey, Bill Gates, Paul McCartney, Rupert Murdoch, Elon Musk, Miuccia Prada, Shonda Rhimes, Sheryl Sandberg, Carlos Slim, Donald TrumpTed Turner, Oprah Winfrey, Jack Welch, Mark Zuckerberg and more.  For the complete list, please visit:

The special centennial Forbes magazine issue showcases portraits by renowned photographer Martin Schoeller.  Schoeller travelled the globe to 12 different countries and 18 different cities to capture unparalleled portraits of the world’s 100 Greatest Living Business Minds.

Forbes magazine was founded on Sept. 17, 1917 by B.C. Forbes, a financial journalist, and his partner Walter Drey, who was then GM of the Magazine of Wall Street.  As B.C Forbes put it, the reason he started Forbes magazine was to promote humaneness in business.  He said, “Business was originated to produce happiness, not to pile up millions.”  Over the past century, Forbes has been exploring and recording pivotal moments in business with the goal of inspiring the doers to help change the world for the better.  Today, the company is leveraging technology to stay true to its mission of championing the power of the entrepreneur as it continues to evolve from a traditional magazine publisher into a technology-driven media and branding business.

First-Ever A.I. Magazine Cover

Forbes’ special centennial issue features Warren Buffett on the first-ever magazine cover that comes to life via artificial intelligence (A.I.).  The A.I. functions like Siri.  Ask Buffett a question and he will answer questions about business, finance or his personal journey, from “What’s your favorite investment” and “What’s the best advice you’ve ever been given” to “What’s your favorite book” and “Who do you consider your mentor?”  The platform includes more than 30 unique responses from Buffett, which are triggered based on the reader’s questions.

To access the A.I. experience, go to  Readers will then have to take a photograph of Forbes’ September 19th special centennial magazine cover, prompting a virtual hologram of Buffett to emerge from the cover.  Buffett provides instructions on how to use your smartphone mic to ask him questions.  The A.I. experience is compatible with iPhones and Android smartphones/mobile devices on Safari & Chrome respectively.

Forbes partnered with Mumbai-based Fluid AI to develop the A.I. platform.  The founders of Fluid AI, Abhinav and Raghav Aggarwal, were featured on the June 2017 cover of Forbes India and appeared on the 2017 Forbes Asia 30 Under 30 list.

Forbes Magazine’s Special Centennial Issue Features include:

  • The Original Rich List (p. 34) – Forbes’ 1918 wealth ranking.
  • The First Forbes 400 (p.36) – The birth of a franchise.
  • America’s Largest 50 Companies from 1917 – 2017 (p. 38) – A century of creative destruction.
  • Survivors’ Gilt (p. 48) – What would’ve happened to $1,000 invested in the top 100 companies of 1917?
  • 100 Years of Forbes’ Hits and Flops (p. 54) – Sometimes you get it right, sometimes you don’t.
  • Swindlers List (p. 62) – From Bernie Cornfeld to Bernie Madoff, decades of fraudsters and rogues.
  • The Feminist Mystique (p.68) – A history of women in Forbes, from mansplaining sexism in the workplace to leaning in.
  • The Original 30 Under 30 (p. 70) – World-changing young entrepreneurs since 1917.
  • Don’t Mess with Taxes (p. 74) – A century of income tax.
  • The World of Malcolm Forbes (p. 80) – Balloons, boats and Fabergé eggs. Plus: A Forbes Family Affair.
  • What’s in a Name? (p. 88) – Forbes logo’s evolution, annotated by a typography legend.
  • Fake Newsstand (p. 92) – Tony Stark, Bruce Wayne and other fictional Forbes covers from Hollywood.
  • Trump: The Early Tweets (p. 94) – Recasting Donald Trump’s early correspondence with Forbes into social media. Plus: Trump wasn’t just a reader; he was an advertiser as well.
  • Rhymes with “Forbes” (p. 100) – No other magazine has found its way into more songs than Forbes has.
  • The Sun Never Sets on Forbes (p. 104) – A roundup of all the brand’s international editions.
  • Thoughts (p. 180) – A century of letters to the editor.

New York, September 19, 2017 – Forbes’ Centennial Celebration

On the evening of September 19, Forbes will commemorate the company’s 100th anniversary by bringing together and honoring the world’s greatest business minds at an exclusive event in New York. The invitation-only Centennial Celebration will feature remarks by Steve Forbes and Warren Buffett, and a performance by a special musical guest.

For more information on Forbes’ 100th anniversary, please visit:  For more information on the Centennial Celebration, please visit:

For additional information on the magazine issue and features above, visit:

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Media Contacts:
Christina Vega at [email protected] or 212.206.5155
Crystal Kwok at [email protected] or 212.367.4871

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