Empathy doesn’t just allow great leaders to understand and share the feelings of a co-worker or employee; it also serves to benefit company culture.

“Empathy is a key element of the culture of business and culture is why you win,” VaynerMedia CEO Gary Vaynerchuk told us in our “Experts of Practice” video series.

But culture isn’t something that happens overnight. Thanks to empathy, businesses can create an environment that encourages trust and enables “speed”—the absolute variable needed to win in business, according to Vaynerchuk.

Listen to what else Vaynerchuk has to say in our full “Experts of Practice” video.