Source: This article was originally published on CNBC.
Written by: Courtney Connley, CNBC Make It
Almost everyone has had this experience: You hear that your friend got a great new job, and they didn’t even have to apply— they were contacted by a headhunter.
It’s completely human to get a twinge of envy when you hear a friend is being recruited. It’s easy to wonder, “Why aren’t recruiters calling me?”
If you find yourself pondering this dilemma, there are four simple steps you should take to increase your chances of catching the eye of recruiters.
1. Update your LinkedIn profile
It’s absolutely imperative that you have a stellar LinkedIn profile.
In fact, it needs to be so complete and descriptive that it achieves ‘all-star’ status on the site. Don’t worry if you don’t know what that means, LinkedIn will guide you there with tips.
In addition to building your “all-star” profile, you need to make it known to recruiters that you’re interested in being looked at. You can do this by going to the jobs menu on the platform and clicking the box that indicates you’re “open to offers.”
Have no fear about your current employer, this selection is private.
2. Boost your industry profile
Headhunters often go after professionals whose work is seen and known in their industry.
That’s why, it’s important that you raise your profile, not just by attending conferences or networking, but also by pitching yourself to speak on panels.
That way, you’re able to bring greater awareness to the expertise you have to offer. Additionally, you should also write for or get quoted in industry publications — or better yet, do both.
3. Maintain a mature online presence
Outside of LinkedIn, you want to be sure that your other social media accounts demonstrate a vibrant, mature presence. You want to show that you care about trends and events in your industry, and you have intelligent, constructive views about them.
Doing this will show that you’re part of the conversation.
I’m not saying you have to eliminate the cute dog pics, but your social feeds should be curated as if a headhunter is looking at them, and when they do they’re thinking, “Here’s a smart grown-up.”
4. Contact a headhunter directly
If you’re really interested in making a connection with a headhunter, there’s no reason not to contact them by email, with a concise, persuasive letter about your skills and career interests—and of course a link to your profile on LinkedIn or elsewhere.
But recruiters usually don’t like to be contacted by phone. In order to avoid seeming desperate, you should keep all communication digital until they call you.
Being headhunted is not just for top execs or superstars anymore, plenty of companies are looking for talent. Use these four strategies to make sure you’re on their radar.
Suzy Welch is the co-founder of the Jack Welch Management Institute and a noted business journalist, TV commentator, and public speaker. Through its online MBA program, the Jack Welch Management Institute transforms the lives of its students by providing them with the tools to become better leaders, build great teams, and help their organizations win.