MISSION STATEMENTS THAT WORK: YOUR ROADMAP TO WINNING
"How do you intend to win in business?" That's the most fundamental question you can ask yourself. This section invites you to take a step back and revisit your organization’s mission. Far too many companies have nice posters on the walls filled with impressive and motivational words that really don't mean much of anything nor provide the focus needed to unify teams to be successful. Jack explains what many companies do wrong when they create mission and values statements – and what you can do to avoid that mistake.